Home - Graeme Jackson

hello@graemejackson.com / +33 6 74 56 35 75

About me

Senior Digital Marketing & Client Services Leader

I work at the strategic layer — building roadmaps, leading teams, owning client relationships, and translating commercial goals into digital programmes that actually deliver.

Senior Digital Marketing & Client Services Leader
Strategy, Project Management, Ecommerce
15+ yrs across UK, EU & Africa
Remote, based in Toulouse 🇫🇷

South African living in France

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15+

Years
Experience

Experience

@GreyJ Digital | Jan 2014 - Present

Founder & Senior Digital Consultant

EMEA

Senior consulting practice serving SME and mid-market clients across four continents. I work with founders, boards and executive teams on the decisions that shape commercial outcomes: digital strategy, growth architecture, ecommerce and revenue operations, and the marketing technology that supports them. The recurring work clusters around strategic audits, growth roadmaps, ecommerce architecture, marketing technology selection and rationalisation, and the operational frameworks that hold it all together. I take on a small number of retained clients alongside selective interim and advisory engagements.

@ Hypnia | April 2023 - June 2025

Digital Project & Ecommerce Manager

UK, FR

Led the UK market launch and operation of Hypnia, a French DTC mattress brand, working remotely from France into one of Europe's most competitive consumer markets. • Owned end-to-end digital strategy and P&L responsibility for the UK brand • Directed cross-functional execution across ecommerce, paid media, SEO, content, CRM and lifecycle email — managing internal specialists and external agency partners • Ran the Shopify ecommerce stack, payment integrations and conversion programme; coordinated localisation, customer service and review management for the UK audience • Reported commercial performance and market intelligence to executive stakeholders at the French HQ The UK brand was wound down in 2025 as part of a strategic decision by the parent company to consolidate around its core French and EU markets.

@ Liquorish Inc. | Mar 2014 - Feb 2018

Head of Digital Marketing & Partner

EMEA

Co-founded and scaled the digital delivery engine behind Liquorish Inc. - a partnership with Linda Liquorish that launched by bringing Jordan Belfort ("The Wolf of Wall Street") to South Africa, and grew into delivering 100+ large-scale events and campaigns across Africa, Europe, the Middle East, Asia, and South America. Working directly with clients to translate their goals into practical delivery plans - setting realistic targets, aligning budgets and managing expectations from project start through rollout. Acted as the link between client objectives, commercial targets and digital delivery, joining the dots between stakeholders, teams and technical execution. Led full-funnel digital strategy and delivery across lead generation, paid media, CRM, marketing automation, database management, affiliate ticketing, payment integrations, social and performance marketing. Built and managed international teams and supplier networks - coordinating digital, creative and technical operations keeping projects moving across multiple time zones. Designed agile campaign infrastructures to reduce dependency on client-side systems, white-labelled CRM environments and platform integrations to accelerate delivery within real-world constraints. Delivered demand generation, ticketing and PR for large-scale personal-development and wealth-building events, including tours and digital expansion for brand names like for Robert Kiyosaki, Tony Robbins, Deepak Chopra, Robin Sharma and Jordan Belfort. Primarily remote, with regular time on the ground alongside the South African team.

@ GCX Africa | Jan 2012 - Mar 2014

Online Marketing Manager

In-house digital role at Global Carbon Exchange (later rebranded GCX Africa) - a B2B carbon and energy measurement, management and reduction consultancy selling complex, technical services into corporates. Brought in to lead SEO and paid search, with the remit growing into a full brand-and-presence rebuild: website, content, social and search. Worked closely with the CEO and executive team to shape how the evolving business presented itself, translating dense, technical subject matter into clear digital content and search visibility. This included developing highly specific content around the company's industry and positioning, and creative approaches like transcribing the CEO's weekly radio interviews into on-site content to build authority and organic reach. A genuinely B2B environment, building demand and credibility for this specialist consultancy, alongside a secondary B2C carbon-footprint training venture.

@ Maxidor | Jan 2008 – Dec 2011

Digital Marketing & Web Lead

Brought into Maxidor - a physical security barrier business, to work directly with the CEO and directors on shifting a traditional, sales-led operation into a serious digital presence. Given a wide remit and the latitude to deliver: establish their web presence, set up paid search and SEO from the ground up, build the lead acquisition funnels, and bring video and content into the sales mix. Four years of building the digital function alongside an executive team that genuinely bought into digital transformation. Within six months online lead volume matched the traditional telephone channel - the point at which digital stopped being "the new thing" and became central to how the business sold. Alongside the core work, we took MPPI - internal sales and personal-development training program online, moving another part of the operation into a digital-first model.

@ GT Design & Development | Sept 2004 – Dec 2007

Web Design & Development

Independent web design and development practice, partnering with a major litho print house offering their clients with web development & digital online presence. Full project lifecycle from scoping and client consultation through delivery, working directly with business owners and decision-makers - the early foundation for the strategic, ecommerce and consulting work that followed.

@ Interface Digital | Feb 2002 - Aug 2004

Web Design & Development

Web and graphic design for SME and corporate clients across South Africa. Agency-side experience covering full project lifecycle — scoping, client consultation, design, build and delivery.

Skills

Digital Project Manager & Client Services Leader

I have 15+ years of working experience in the online, web and digital marketing industry. From the early days of web design and development, growing with the industry, evolving with trends, expanding across a wide range of skills and knowledge.

Digital Marketing

Leadership

Creativity

Technology